Jellyfish™ Homepage
Website:http://jellyfish.co.uk
Date: December 2010
Type: Company Website
Framework:Codeignitor
Language: PHP, XHTML, CSS & Javascript (JQuery slider)
Jellyfish is an online marketing agency specialisting in Paid Search Marketing. They offer a self-financing and risk free solution for running Pay-Per-Click (PPC) campaigns. Based in London and New York City and established in 1999 they have been delivering successful and award winning paid search campaigns since the birth of pay-per-click in 2000.
As a developer of Jellyfish, I regularly update and maintain the Jellyfish website. The original website was built (using CodeIgnitor) before I joined the company but I have recently updated the homepage with an image slideshow.
The homepage image slideshow fades in and out of several images and has buttons to change to any of the images at any time. This feature was custom built using JQuery.
Jellyfish™ Interactive Metrics Tree
Website (URL):http://jellyfish.co.uk/paid-search-ppc-specialists/methodology/interactive-metrics-tree
Date: July 2010
Type: Company Website
Framework:Codeignitor
Language: PHP, XHTML, CSS & Javascript (JQuery)
Pay per Click (PPC) campaign provides the opportunity to generate acquisitions (sales, leads, enquiries etc...), in volume, at a fixed Cost per Acquisition (CPA).
However, to achieve a fixed CPA, with a high volume of acquisitions, a deep understanding of the campaign metrics, how they relate to each other and how they can be positively affected is imperative.
The interactive metrics tree is a page to show the visitor how different factors can have an affect on the metrics (e.g. impressions) of their campaign which will ultimately change the final CPA.
The page was built by myself using JQuery. The final look and feel of the page was designed by the creative team.